Update of the web design and development for the company Nexo seguros.

Pablo Frohlich
Web Design, Web Development, Branding
January 14, 2024

Update of the web design and development for the company Nexo seguros.

Innovation and Cutting-Edge with a New Website Design and Brand Refresh.

At Bigbuda, we take pride in highlighting the exciting innovation and brand refresh project for Nexo Seguros, a prominent company in the insurance sector. Through a cutting-edge and innovative website design, we have contributed to the complete transformation of the brand, offering a fresh perspective to the insurance market.

Learn about the process:
Nexo Seguros, aiming to stand out in a competitive market, set out to undergo a complete brand refresh. The challenge was not only to modernize the visual identity but also to innovate with a website design that reflected the cutting-edge and reliability that characterizes the company.

Our Approach:
Identity and Positioning Analysis: We conducted a thorough analysis of Nexo Seguros' identity and positioning. We identified key values that needed to be highlighted in the brand refresh to convey confidence and modernity.

Cutting-Edge Website Design: We collaborated closely with the design team to develop a cutting-edge website that reflected Nexo Seguros' new identity. We used innovative visual elements and modern technologies to ensure a unique experience for users.

Comprehensive Brand Refresh: We worked on the complete brand refresh, from updating the logo to defining a new color palette and visual elements. Every aspect was designed to align the brand with the highest standards of innovation and reliability.

Advanced Features: We implemented advanced features in the website design to enhance user interaction and experience. This included online quoting tools, dynamic informational sections, and smooth navigation.

Optimization for the Insurance Industry: We considered the specificities of the insurance sector when designing the website. We highlighted Nexo Seguros' services clearly and accessibly, ensuring that crucial information was within users' reach.

Adaptability and Responsiveness: We ensured that the website design was fully adaptable to mobile devices and different screen sizes. This ensured a consistent and effective user experience on any platform.

Launch and Communication Strategy: We coordinated a strategic launch of the new website design and brand, focusing on communicating the innovation and benefits that Nexo Seguros offers to its clients.

The brand refresh and website design project for Nexo Seguros have achieved a striking transformation. The new identity and cutting-edge website have positioned the company as a leader in innovation within the insurance industry.

At Bigbuda, we are excited to have collaborated in the evolution of Nexo Seguros. This project highlights our ability not only to modernize brands but also to bring innovation and cutting-edge to traditional sectors. We are eager to share this exemplary project in our portfolio!

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